Chinese electronics giant Suning said it will take a majority stake in Italy's Inter Milan on Monday Sony Michel Patriots Jersey , making the three-time European champions the most high-profile acquisition yet by investors from China.
Suning will pay 270 million euros ($306 million) for about 70 percent of the northern Italian team, one of the biggest clubs in European football which is now entirely in foreign hands for the first time.
"Buying Inter Milan is part of Suning's overall layout in the sports industry," Suning Holdings Group chairman Zhang Jindong said at a press briefing. "It is an important part of Suning's international development."
Suning promised to inject funds to take Inter, who finished fourth in this season's Serie A, back into the top 10 of European clubs by consistently qualifying for the Champions League.
"Suning will inject a steady stream of capital investment in Inter Milan, which will help it attract more talented players worldwide to once again win glory with strong backing," said Zhang.
Inter's great cross-town rivals AC Milan, with whom they share the city's iconic San Siro stadium, are also in talks with Chinese investors over a possible sale following 30 years under the control of former Italy prime minister Silvio Berlusconi.
Inter, who are 18-time Italian champions, have been under foreign control since 2013, when Indonesian businessman Erick Thohir took a 70 percent stake.
Under the new deal, Thohir's International Sports Capital becomes the sole minority shareholder and Thohir retains his position as club president.
Massimo Moratti, Inter's former president who oversaw a period of success including Italy's first league, Cup and Champions League treble in 2010, departs the club.
- 'World football superpower' -
Inter now becomes the biggest acquisition yet in what has been a spending spree by Chinese investors.
Last December, state-backed China Media Capital snapped up a 13 percent stake in Manchester City for $400 million, and real estate powerhouse Dalian Wanda owns 20 percent of Spain's Atletico Madrid.
In January, Chinese model car-maker Rastar completed a 54 percent acquisition of Spain's Espanyol, and last month Aston Villa accepted an $87 million offer from Chinese businessman Tony Xia.
Suning also owns Chinese Super League club Jiangsu Suning, which twice broke the Asian transfer record this year to sign Ramires from Chelsea for 28 million euros and Shakhtar Donetsk's Alex Teixeira for 50 million euros.
Sport planners hope to turn China into a "world football superpower" by 2050, with a target of 50 million people playing the game by 2020, according to a plan published by the Chinese Football Association in April.
We sure understand what 800 numbers are for – branding, marketng, customer service. But how particularly can they aid your company? A lot more importantly, how could you make sure that you use your toll free number for all it’s worth? Here are a couple scenarios by which your 800 phone numbers can play the role of a hero’s weapon:
Having a product campaign
A marketing campaign is proven successful by the variety of new customers and, consequently, by the improve in profit. Radio ads, magazine features, promos and raffles must bring a wave of new clients who wish to know a lot more about you and also your products. A lot more importantly, your campaign must bring in people who desire to get a hold of what you have for them.
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Whenever you have to recall products
It occurs. Mistakes occur and sometimes companies do not have an option but to own up to those errors and recall what they sold. You will lose some funds, but you’ll be able to actually turn it around to your benefit.
By making use of your toll free phone number to support calls, you can assure clients that you’re going to replace what they purchased with something of equal or higher cost. You could even say that you value their loyalty and you would like to consistently deliver good quality. You do so with grace, while other businesses do not own as much as their faults. Use your toll free number to communicate that.
In the course of blackouts
A blackout can mean much more than the lack of electricity. A normal blackout becomes an issue, if you supply services that rely heavily on electricity. For other people, a blackout might be as trivial as a flat tire or as serious as an economic recession. The key to sustaining your business is to be proactive amid the problematic scenario and preserve communications.
A toll free number can help you assist clients during downtimes. If you are a food delivery service and your blackout is in the form of a sick driver who cannot report to work, you could welcome calls and assure them that you will still be able to deliver their orders – although with a bit of delay.
Find out more on how 800 Phone Numbers can enhance your business. We also offer useful details concerning company telephone systems along with VoIP service providers that will support your business with its communication needs.
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